What are the challenges facing bank executives with social media and public relations? They work in a highly regulated industry but social media tools are powerful to connect with customers, build a brand online, and create an emotional connection with the community and customers. Anne shares some tips and stories about banks and organizations who are doing it right, and how to make sure it’s part of your marketing and communications strategy. We live in a world where “You are who Google says you are!” #BankSocial
To commemorate a few special occasions in my life, I’ve been gifted elegant bottles of champagnes and wines. I knew that the giver had spent time and thought in choosing what to give me, and I would carefully store these bottles in a safe place. In 2000, New York Times Tastings columnists Gaiter and Brecher decided that the last Saturday of February would be the day that people should gather with friends or family, celebrate simply or splendidly, and enjoy Open That Bottle Night. The premise is simple—life is too short to save special bottles of wine for special occasions. Life itself is a special occasion; friends are a special occasion; family is a special occasion. What are we waiting for?
Valentine’s Day is quickly approaching, and nothing says "I love you" like a well-chosen word. Unless it's one of these awesome gifts for writers!
I am a Millennial who recently graduated from college and moved to a brand new city one month after graduation. I worked for a few months as a waitress while I applied to a number of PR agencies and tried to meet new people. If you’re in college or thinking of making a career change, here are my 10 tips to help prepare you for life in public relations.
We are officially in political rhetoric season, and I’m fascinated by the candidates’ economic narratives on how we can shift our economy into high gear. One fact stands tall above the opinions as a powerful common denominator—everyone agrees we need more jobs. What we really need is more job creators—entrepreneurs, producers and big idea people. How do we achieve that? The rocket fuel for our economic growth, and for U. S. competitiveness, is to unleash the entrepreneurial potential in women.
This post originally appeared at ABC27.com.
HARRISBURG, Pa. (WHTM) – Teens today are exposed to digital media everywhere they go, and most are always carrying it with them.
“Social media isn’t part of their life, it is their life. These are the digital natives. They have grown up with this device in their hand,” said Anne Deeter Gallaher, CEO and owner of the Deeter Gallaher Group.
Deeter Gallaher helps companies create their online profiles and says parents can apply the same knowledge to their teens because what they post on Facebook, Twitter, Instagram and others could make or break their future.
It’s called a digital tattoo.
“A digital tattoo is on for life. It’s all the content that you create,” Deeter Gallaher said.
“As parents, we just have to make sure our children understand the potential for creating a negative reputation for yourself.”
Deeter Gallaher said if teens are using social media, their parents should be using it, too.
“You will understand the environment. They are sharing content in what are other teens talking about, tweeting about, posting, Instagramming, what are the hashtags they are using. You won be a guru, but you will be a better parent and better informed.”
“It’s overwhelming because the kids know more than you do,” said Kathy Anderson-Martin, a mother of two teen girls who use social media.
“I’ve been amazed, overwhelmed, shocked by what kids are putting on those site and what is being said; fake sites, fake posts,” she said.
What teens post now could affect their future employment and college scholarships.
“Penn State, they will go thru an individual’s social media channels, and based on those – either the undisciplined nature of the content or inappropriateness – decide do we want to bring them on the team or do we not want to deliver a scholarship to him or her,” Deeter Gallaher said. “It has serious consequences.”
Parents should be sure to check text messages, too.
“Seventy-five percent of them are texting as their major form of communication, so the parents, we have to educate ourselves, and that begins with a very simple Google search and understanding what those acronyms are in their text messages,” Deeter Gallaher said.
A Google search turned up the following text codes:
– IWSN: I want sex now;
– GNOC: Get naked on camera;
– WTTP: Want to trade pictures?
– 420: Marijuana;
– CID: Acid, LSD;
– DOC: Drug of choice
– PIR: Parent in room;
– 99: Parent gone;
– KPC: Keeping parents clueless.
“You have to do your best to stay on top of it, just like you would anything else to protect your kids and their future,” Deeter Gallaher said.
So, the next time your teen wants to post something on social media, they should ask themselves this question:
“Are you OK with that being on the front page of the Wall Street Journal? If you are, click send,” Deeter Gallaher said.
Deeter Gallaher suggested parents set up a Google alert with their child’s name. That way, if their name starts trending in a conversation, the parent will get an alert.
Social media platforms like Twitter, Facebook, YouTube, and Instagram give music artists some powerful communication tools for branding, promotion, and public relations. To make sure that music labels, industry reporters, entertainment bloggers, and fans are benefitting from your content, here are 11 tips to help you hit high gear.
You always hear about how important internships are in college, and how companies want young people with experience. But what about high school? I never expected a high-school internship opportunity to be as beneficial as my time at Deeter Gallaher Group, and I couldn’t be more grateful that I learned so much. Even though it was a short five months, I feel more prepared for college from this experience than I do from any of my other high school classes.
Should a business be on social media? Who are you marketing to on these channels? And how do you know which channels to choose?
In a world of digital, real-time conversations, every one of us is in public relations. We’re ambassadors for our companies, content creators, citizen journalists, and storytellers. We build our personal brands one post, one tweet, one picture at a time—without even realizing it. A hat tip to the 50-something executive who understands the power of social media and harnesses it to do “business at the speed of thought.” And a hat tip to the 20-something who digs through the trove of company information online to seize a job interview or business connection.
Building a business from scratch is hard work; and it’s even harder if you’re an On-Ramper—a person who took time off work to raise children, enjoy a sabbatical, or care for aging parents. At the age of 40 I started my business and one of the first, and smartest, things I did was assemble a personal board of advisors. To succeed in business, it’s important to be self-aware. That includes knowing that you don’t know, as my father always said.
I can’t overstate the principle of Be Prepared when you’re the voice of a company. With the advent of social media, every facet of running a business is now “on camera” and “on the record.” A casual remark at a picnic or an innocent tweet to a soon-to-be Michigan Wolverine football player can thrust you and your enterprise into print or into the Twitterstream in lightning speed. When the media comes calling or tweeting, having a sense of order and focus are critical. Here are 13 tips to help you be Game On when the media calls, tweets, or texts.
To discover how our social media landscape has changed in the past year, and what exciting advances we can look forward to, I reached out to a few experts in my circle of influence.
Wow! What a response I received. In less than two hours, Glen Gilmore, Mark W. Schaefer, Amy Howell, Billy Mitchell, and Christopher Lower shared some ground truth on trends and changes in the digital world.
Glen Gilmore (@GlenGilmore)
- What has changed? What hasn’t changed! Creating real connections with customers through service and product excellence remains an imperative.
- Trends that matter are mobile, visual, and the power of agile, contextual content marketing. Will we be ready to “Dunk in the Dark” when our Oreo cookie moment arrives.
- GoogleGlass may seem like a nerdy novelty, but a surgeon who wore them during a simple operative procedure found them to have exciting collaborative and educational potential. Wearable tech points to a future that will be far more social!
Mark W. Schaefer (@MarkWSchaefer)
- Content marketing is a more formal and business-like approach to social media marketing. (See Mark’s blog post: Why Content Marketing Is a Do-Over for Social Media. http://www.businessesgrow.com/2013/06/26/why-content-marketing-is-a-do-over-for-social-media/)
- As the economy improves, people will have less time for social media. Something has to give and this is it. So, this explains the rising popularity of short-form content—Pinterest, Instagram, Vine.
- Augmented reality is not the next platform; it is the next electricity. It will be that transformational!
- There is a lot of talk about Big Data, but little progress really. That’s because marketers don’t even know enough about it to ask the right questions.
Billy Mitchell (@BillyMitchell1)
- Our clients became more engaged this year in their own unique ways: active blogs, optimized LinkedIn company pages, personal profiles, leadership on LinkedIn, content updates, and engagement. They are not lighting up Pinterest or Twitter.
- Social media and inbound marketing work. I know how much traffic comes to our site from our activity on social media. Many businesses are looking for a magic bullet for the least amount of investment in time and money.
- For each client, we will continue to encourage them to invest time, money, and more of their company’s culture and passion into social media. Rather than trying to be successful in every possible platform, they are finding what works best for working to improve based on analytics.
Amy D. Howell (@HowellMarketing)
- The increasing number of tools and advanced technologies make it harder, yet more important than ever, to monitor and engage on social media.
- Trends in social media? There will be better data for mapping what works and what doesn’t. And we’ll see more refined social media programs emerge.
Christopher Lower (@MrChristopherL)
- What has changed is the use of social platforms via mobile devices, and that’s increased by hundred thousand fold numbers in just one year (pewinternet.org). This is a major game changer that will change how we interact with social via mobile, and yes, even wearable devices.
- Online reputation will impact every single business on social media in the next two years. Negative reputations affect the bottom line and can impact stock prices. Old-school crisis PR tactics are miserably inadequate to deal with social media crises that erupt now. Crisis communicators who have not mastered social media tools will be obsolete.
- Online customer service will be the next big thing affecting social media for business. 90% of U.S. social media users expect a business to have a presence on social media, and to respond to customer service issues on those same channels. It leads to the following conundrum: People expect online customer service. Online customer service is real-time marketing. Agencies, as in the Oreo case, are becoming adept at real-time marketing; businesses are not, and therein lies the challenge to both real-time marketing and real-time customer service.
The PR/marketing opportunities for social media and business have unlimited potential and are clearly here to stay. Creating a social enterprise is no longer an option; it’s an expectation.
That’s a question the CFO or CEO will pose and it needs to be answered with a business objective. Social media is a new way to communicate. It’s truly a game changer in the marketing toolbox, and it should be included in your comprehensive marketing and PR strategy. It doesn’t replace traditional marketing; but it does put current content on steroids.
Content is extremely expensive to create, but your intellectual property is a business advantage.
The good news about content is You Are Who Google Says You Are!
Whatever content you produce on Twitter, LinkedIn, and Facebook is also excellent for Search. It is stated that 78% of B2B buyers start with Search. How a company tells its story online attracts purchasers and partners for life.
Social Media Content by the Numbers*
- 9 in 10 organizations market with content—white papers, blogs, tweets, links, hashtags, live tweets at events, website copy.
- 78% of CMOs think custom content is the future of marketing.
- 86% of B2C and 91% of B2B marketers use content to market.
- 64% of B2B marketers say their biggest challenge is producing enough content.
- Content fuels the social web.
- 73% of all industry-specific Twitter posts share content.
- 99% of people who share via social networks are sharing on multi-channels.
- Quality content increases engagement and loyalty.
- 60% of consumers feel more positive about a company after reading their custom content.
- 58% of consumers trust editorial content. “Whoever tells the story, writes history.”
- 75% of smartphone users watch videos on their phones.
- 80% of the world’s population has a mobile phone.
- 91.4 million Smartphones in the U.S.
- 1.8 Billion Smartphones in the World.
The Most Powerful Dossier on the Planet Is Your Digital Tattoo!
In our ever-responsive world where business and private lives are nearly indistinguishable, the most valuable business skill for young people, and all of us, is the power to communicate clearly and effectively. Can you write well?
The ability to capture attention and engagement in a 140-character tweet demands strong communication skills.
I opened my Twitter account on February 24, 2009 and within hours I thought it was the stupidest platform ever. I didn’t get it, and thought it was a colossal waste of time.
Then, after about a week, I saw the incredible potential for listening, learning, finding media, discerning trends, and opening up a whole new world of connectivity. I found people I could turn to 24/7 for support, partnerships, PR, and wisdom.
First knowledge is a business advantage—and that’s what social media delivers!
Adding Social Media to an Existing Strategy
- Define your business goals: brand awareness, customer service, increasing a footprint, selling a service or product, searching for potential partners, finding media.
- Choose the appropriate channels: Fish where the fish are! If you’re a bank, Pinterest might not be where your customers want to learn more about you. If you’re a car dealer, YouTube and Instagram might be channels of choice. If you’re an international company, Twitter is a channel to publish your content and alert audiences to news or information.
- Add a measurement tool like Google Analytics and Alerts. Know how your audience is reaching you.
- Marketing is multichannel: print, web, email, social, mobile, and real-live conversations. Make your marketing/PR content as responsive as possible—once an op-ed runs in the paper, tweet the link, create a blog post, add a video, post to LinkedIn, share in a Group, include the link in your email signature.
- Make your standard press release as rich in digital assets as possible: pictures, videos, social media links, website links, source links.
- For every industry, social media is a necessary tool for crisis communications. Build your community before you need it.
- Keep abreast of influencers and trends. You cannot possibly keep up with every new digital tool, but you can cultivate strong relationships with leaders of industry who do know all the tools and will help you understand how you can best leverage appropriate ones.
The Deeter Gallaher Group is committed to telling high gear stories and helping others connect the dots for business growth and success. Anne is presenting at the following events:
May 21: Women in High Gear New York City Book Launch at the Waldorf Astoria, 4-6 p.m. Reservations required.
May 23: Go Red for Women Luncheon at the Hotel Hershey, 10 a.m.-2 p.m.
June 4: Featured guest on Lancaster #LeadCentPA Chat, 2-3 p.m. EST.
June 11: Featured speaker on Women in High Gear at Harrisburg Business Women, 11:30 a.m.-1:30 p.m.
Please join Anne at one or more of these events and add to the conversation!
One of the proudest moments for any mother is to watch her children supporting each other and looking out for each other. As the mother of three sons, all of whom spent elementary through high school years on the wrestling mat, I have witnessed a few of these moments and one in particular has challenged me to reach high gear.
SoSlam: an 8-hour event that produced more than 9,700 tweets and more than 344 pictures! Here are my 11 takeaways that made it more than a good investment to attend #SoSlam. The efficiency and organization of @SMCKnox has truly made Knoxville a digital epicenter in the US!
In this series on the evolution of a small business, Patriot-News writer John Luciew chronicled the Dwyers' journey from military retirees to frozen yogurt shop owners at Silver Creek Plaza on the Pike in Mechanicsburg, Pennsylvania.
For those of us who own businesses, taking an entire day off mid-week and traveling to Washington D.C. to spend time in meetings with Pennsylvania’s U.S. Senators, Congressmen, and the U.S. Chamber might not be scintillating, or even deemed productive. So why do it? I recognize the power of personal connections. With every vote, our elected officials determine policy, business regulations, Internet security, and even the safety and quality of our roads and bridges. Does it really matter what I think? Is there any hope to reclaim the “We the people” process? Yes.
Whenever I speak to a group of young people, I learn something from these bright Millenials—it’s a mini-focus group that helps me stay connected to the ideas, curiosity, and adaptability of digital natives. Whether I’m sharing with a social media savvy audience at Social Slam in Knoxville, TN, or with a small group of students who are members of Harrisburg University’s Social Media Club, I reinforce that managing our reputation online is imperative.
As founder of the Harrisburg Social Media Club and owner of a marketing/PR firm that integrates digital into every client’s marketing plan, I see the power of positive personal branding firsthand. Although the channels have changed since I graduated from college decades ago, the same rules of good manners and self-discipline apply.
In brief, here are 5 tips that will help students, job-seekers, and aspiring executives build a brand to be proud of:
- You are who Google says you are. The first action of a recruiter or employer is to research who you are. If you don’t like what you see on the first two pages of Google, then start some intensive storytelling! We all have the choice and opportunities to tell our story or let our competitors tell it for us. Choose the channels carefully, and start to share your smart facts, career news, community passions, and dreams. Start a blog, write an op-ed, and comment in forums to begin building your brand and reputation online.
- Your Digital Tattoo is the most powerful dossier on the planet. It’s available at a finger’s touch; it’s the clearest picture of who you really are; and it shows self-discipline—or the lack of it. Before I ever reach out to call an interviewee, I will do several Internet searches including on Twitter, Technorati, and YouTube. Employees need to make sure their online brand sends a positive message to an employer and encourages recruiters to take the next step to schedule a meeting.
- Employers are anxious to have spirited, eager-to-learn young people in our offices. I have met some dynamic and energetic young people on Twitter who will surely be tomorrow’s business leaders. Based on their interesting tweets and fresh thinking, I have arranged in-real-life meetings to see if they’d be a good fit for the mission and vision of our company. Even larger firms are listening online to find the best and brightest. Sophisticated social media tools are powerful for marketing and recruitment, but a business’s most important assets drive out of the parking lot every evening—people.
- The bad news is that your personal brand is in your own hands. At the risk of reinforcing common sense, there is no Code of Silence on social media platforms. I wince every time I see an inappropriate picture on Facebook, Twitter, or Instagram. Even if you take the image off the Internet, anyone can snap a screen shot of your beach photo or under-the-influence photo and it lives forever. Think you’re tweeting to a small band of friends? The Library of Congress is archiving the world’s tweets—all 170 billion of them! If your content and comments are vulgar, obnoxious, or offensive it can be a barrier to a job interview. Do you have the freedom to post whatever you feel? Yes. Should you post whatever you feel? Absolutely not. Ask two friends to hold you accountable for your content. In the era of digital communications, self-discipline is a highly valued skill.
- The good news is that your personal brand is in your own hands. How you tell your story is as critical as what major you choose. The Internet is the Director of First Impressions, and you hold the keys! Reach back into your archives and make sure good community service content is posted on your channels. Last May, my son Benjamin was honored as PECAN’s Role Model for Youth in the Arts Award, in Pennsylvania. The organization’s founder told me that one of the defining moments in the judging process was when they researched Ben Gallaher Music online. They learned from his YouTube channel that he is an Eagle Scout. Deep down in the video queue is a 5-part series on Benjamin’s Eagle Scout project. It was from four years ago! Information like that is a serious brand builder and sends a strong message to employers that you’re goal-driven and demonstrate project management skills.
What are your tweets and posts revealing about you? Be kind, be helpful, be smart, be found—for all the right reasons!
In the absence of a conversation in the LB Smith Ford Lincoln showroom between a salesman and a customer, direct-to-fan (D2F) engagement is the most effective path to create, build, and sustain a community of fans and consumers.
In advance of Hurricane Sandy crashing into the East Coast, central Pennsylvania social media and media professionals created a hashtag to keep citizens safe, informed, and prepared for any outcome. Using #SandyCenPa on Twitter, ABC 27 news anchor Megan Healey led the tweetstream, which ultimately included all regional TV news media outlets, The Patriot-News, the Governor’s office, all regional utility companies, PA National Guard, area hospitals and colleges, municipalities and counties, and businesses.
Our Harrisburg Social Media Club has been active for two years now, and we have a diverse membership of entrepreneurs, media, academics, B2C, B2B, and the public sector. Why would business people, joined by the principle of If you get it, share it, want to spend time after work tweeting, Instagramming, and Facebooking with strangers? Is there any business value to this stuff? Isn’t Twitter inane chatter? With Facebook’s user base surpassing 1 billion, it’s inane to waste time discussing the communications heft of social media.
What’s holding women back in business? Is it a male-dominant C-suite? Is it resistant company culture? Is it, as former Yahoo CEO Carol Bartz declared, that women do not support other women? It was clear at The Wall Street Journal’s Women in the Economy Task Force, held this spring, that there is no universal answer to these questions. Charged with creating a Tool Kit for businesses to unlock the economic potential of women at work, the goal was also to harness the knowledge and capabilities of women to make the U.S. more competitive. With 53.6 percent of the U.S. labor force female, it’s an appropriate goal.
If you’re in business, you have a story to tell and customers waiting to hear it. Thanks to social media, sharing your news is easier than ever, but reaching out to the media with story pitches and ideas still requires professional protocol and a clear understanding of what reporters need. How can you attract the media’s attention and secure ink, mentions, or Internet space for your stories? Here are 5 reporters’ insights:
How we leverage the content we create is critical to any marketing strategy. If your strategy involves multi-channel media, you’ll be using a range of traditional and digital platforms to reach specific audiences. For influence and Google juice, one of the most powerful and persuasive tools is an opinion editorial.
The familiar proverb “The apple does not fall far from the tree” refers to parents and children, but I think it also has meaning for employees and employers. If you want to understand the culture of a company, watch and interact with the employees. What boards do they serve on, what organizations do they support, where do they spend their leisure time? High-performing, solution-driven, good-citizen companies attract high-performing, solution-driven, good-citizen employees. They create a framework for workers like Dan Kerr to thrive, and they afford them the freedom to give time, energy, and resources back to the community.
Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2.
Entrepreneurs by nature are performance driven. We have no guarantees of long-term employment, retainers, or even work into next week. What drives us is the desire to do great work—and to keep good clients. To be independent and successful.
New days. Fresh starts. 2012 will be full of them, and I’m committed to finding new “blue oceans” to explore for our clients—leaders in the energy, engineering, financial, pension, and commercial real estate industries. Not too long ago, however, my clients were my children. Not only did they not pay me for my services, they didn’t always follow my strategies either!
Thanks to Dan Christ, Director of Audience Engagement for The Patriot-News in Harrisburg, Pa., I was invited to speak to newspaper executives attending the 2011 Inter-State Circulation Managers’ Association (I-SCMA), in State College. Connecting with Customers in Social Media might seem an ironic topic to share with a room full of newspaper circulation managers, but they earnestly desired to know how to engage and leverage interaction on blogs, Twitter, Facebook, and YouTube.
In the limbo of recovery/recession, entrepreneurs are The Little Engine that Could—America’s economic epinephrine. But as an entrepreneur, I know firsthand that we don’t build businesses, create jobs, or grow revenue alone. We depend on the support and talent from many co-laborers in diverse sectors.
The online social scene is merely an extension of your real life social scene. Branching out into the online social space can feel like a big leap for some, but with a few simple steps you can keep your tweeting above reproach.
CFOs are thinking about how to create shareholder value and shore up the bottom line. Your job is to explain how social media will help achieve both goals via better communication, investor relations, smart marketing investments, better returns, more referrals, more press, and stronger communities.
CFOs are thinking about how to create shareholder value. Your job is to tell them how social media will help with better communication, investor relations, wiser investments, better returns, more referrals, more press, and stronger communities. How can you better communicate social media intentions to your CFO or CEO? We explain.
There are 100 opinions on what percentage of social media should be in your 2011 marketing mix, but across every industry there’s one unified call for quantifiable ROI. We marketers know that Return on Investment and Return on Information depend on a company’s goals. While it may be difficult to measure the short-term effectiveness of a Twitter campaign in profitability terms (ROI), it’s no excuse not to pursue an initiative or forego measurements.
Powerful language is the soul of effective communication. It’s also the soul of successful marketing, business, and government. Remember “Mr. Gorbachev tear down this wall”? We cannot measure the global impact of those six words. What’s the secret to better writing? Two necessities: more reading and more writing. Both are unglamorous; but both are effective and productive. Before you hire a writing coach, put your reading and writing on steroids with these seven principles.
What’s the Return on You? For professional service providers, it’s imperative to speak the language of numbers to the accountants and business managers that run corporations. Many CFOs question the value of public relations, the power of a brand name, or the role of reputation management. They want to know one thing: Return on Investment.
Carol Fishman Cohen (@irelaunch on Twitter) wrote and published this post about Anne on her Back on the Career Track blog, which is focused on career reentry.
A typical weekend morning; I’m on Twitter for a bit. I take a look at one of my favorite people to follow, @johnsonwhitney (Whitney Johnson, President, Rose Park Advisors and HBR blogger), who always has something insightful to say. One of her tweets leads me to @AnneDGallaher (Anne Deeter Gallaher)’s piece called “How to Add Twitter to Your PR Mix in 9 Easy Steps.” I click and find myself reading one of the most useful pieces I’ve seen on using Twitter. So I retweet it, using Anne’s and Whitney’s Twitter handles. Within minutes, I receive a message from Anne, thanking me for retweeting her piece, and also letting me know that she herself is a relauncher (she returned to work after a career break)! Read more.
On December 6, 2010, I was privileged to be a guest on #MMChat (Marketer Monday Chat), hosted and created by @JeffAshcroft of @TheSocialCMO fame. My esteemed PR colleague, Amy Howell, owner of @HowellMarketing Strategies, was featured with me and our topic was The Impact and Value of Social Media in PR. You can find the transcript here and glean some amazing insight from practitioners around the world. Not only was it a fun and exhilarating online experience, it also prompted this post on Twitter and its PR potential. Continue reading.
The following article appeared in the October 2010 edition of “Off the Press,” a newsletter issued by the Pennsylvania Association of Community Bankers.
Banking is under assault in the media, the halls of Congress, and the court of public opinion. What began as a mortgage crisis devolved into a global banking crisis. During recovery, we must earn back our customers’ confidence—banking is a trust business, burnished by our collective industry and individual bank reputations. Continue reading here.
“16 Brilliant Business Minds on Twitter.” Written by @2morrowknight and Jim Thomas in a series titled Twitter Powerhouses, the authors share: “As we move deeper into this century, many want to know who some of the great business leaders of this millennium will be: whose work will empower the world, whose thoughts, freely shared in our new media, will be guides for other businesses, and whose legacies will inspire greatness. Each of the 16 people below more than qualify in this regard. They see business as a fascinating area where history and tradition meet new ideas and innovation. Indeed, they are dynamic examples of what is possible on the grand stage of the "New Global Economy.”
In our rapid-fire, digital generation, content comes to us—faster and from more sources than ever before. Regardless of its origin—Twitter, Google Reader, The Wall Street Journal, or your favorite blog—information is still king and great books are still treasures. Whether you’re a Gen Y in your first job, an On-Ramper who’s re-entering the workforce after raising children, or an executive in high gear, these five literary and corporate standouts will challenge your thinking and drive your differentiation.
Social media participation is a marketing game changer for every size of business. The playing field is leveled and companies from @Ford with 198,000 employees, to @AmeriChoiceFCU with 60 employees, to @GoodHlthRewards with 7 employees have equal opportunity to tell their story, attract an audience, listen to the customer, and make the sale.
Reasons abound as to why the Susquehanna Valley is the ideal place to open your company’s doors or move your family. As seen on Smith Land & Improvement Corporation's Web site, here are 10 of our favorites. Voted fifth in “America’s Most Livable Cities” by Forbes and one of RelocateAmerica’s Top 100 Places to Live in 2010, the Harrisburg-Lebanon-Carlisle area boasts a cadre of knowledge workers along with high income growth and low cost of living, short commute times, low overall crime rates, and artistic and cultural opportunities.
Anne Deeter Gallaher and Marisa Corser of the Deeter Gallaher Group met with Ford's Global Digital Communications Director Scott Monty at Ford Motor Company world headquarters in Dearborn, Michigan.
Anne Deeter Gallaher and Marisa Corser of the Deeter Gallaher Group met with Ford's Global Digital Communications Director Scott Monty at Ford Motor Company world headquarters in Dearborn, Michigan.
One of the most valuable shifts in business communication is taking place on Twitter: a global audience can now learn from industry leaders and apply high-level advice in real time. At Amazon.com, there are 28,242 books written specifically on business strategy.
The following is a Wall Street Journal Letter to the Editor by Anne Deeter Gallaher, which appeared in the March 5, 2010 issue. "The Weekend Interview With Alan Mulally" by Paul Ingrassia (Feb. 27) shows a rare glimpse of what we desperately need: an injection of realism. "It's all about producing products people want," says Mr. Mulally on Ford's long-shot restructuring and revival. It's a message entrepreneurs know firsthand—create a product to fill consumer demand.
The marketing communications toolbox is exploding, and social media is fast becoming a game changer for businesses of all sizes and industries. We work with clients who understand the value of powerful language and smart marketing; so we don’t have to spend time educating them on why they should stay current with technology and new media channels.
The following article quote appeared in the March 14 edition of The Sunday Patriot-News. Gallaher agreed, saying, “I am not about quotas. I don’t want you to hire me because I am a woman. I want you to hire me because I can move the bottom line.”
What’s the first thing businesses can do to strengthen their marketing message? We need positivity. There is a dearth of positivity in the business community. The good news is that stories of business success and game changers will rise to the top like cream. One client shared a cartoon with me that depicts sheep heading off a cliff. One sheep is going in the opposite direction and saying, "Excusé moi. Excusé moi. Excusé moi." We need articles that tell the stories of businesses going against the tide. My clients are the countertrends to today’s business headlines.
Build “up” your network. Assemble a personal board of directors to tap for business advice. Look for trusted, well-respected C-level leaders who will help you formulate a strategy of progression to the corner office. If you are the leader of your professional network and are the most knowledgeable and experienced in your group, it’s time to enlarge the circle of influence. “Your success, not only in climbing the ladder but in building a leading company, is as strong as the people you can call upon, because these are the people who will advise you, help you out, and whom you can appoint to key positions in your company in the future. As you start to get up higher in the pyramid, you realize that your networking ability, and your worth to the entire network, is what provides the keys to the kingdom,” says Bill Swanson, CEO of Raytheon (There’s No Elevator to the Top, Ramakrishnan, p. 87).
It is said that money is the great inhibitor of innovation. When businesses have to trim budgets and increase market share—the scenario most of the business world found itself in these last eighteen months—it presents an opportunity. Wall Street Journal owner Rupert Murdoch seems almost prescient with his 2008 statement: “The world is changing very fast. Big will not beat small, anymore, it will be the fast beating the slow, the nimble beating the bureaucrat, the aware beating the asleep, the world is flat and opportunities are for the taking."
The chief purpose in communication is to be read. Whether it’s emails, texts, tweets, blog posts, letters, memos, or proposals—we want people to read what we’ve written. Good writing is clear, readable, and audience appropriate. It attracts the reader to the message. On several occasions, I have read a book review in the Wall Street Journal and within the hour left my house and bought the book—Eats, Shoots & Leaves by Lynne Truss was one of them. That’s effective book review writing.
“Women now own some 10.6 million firms—nearly half of the privately held businesses in the country, according to the Center for Women’s Business Research. And women’s companies tend to be more profitable than those run by men. In many ways the playing field is beginning to level for women who want to take those small companies and turn them into giants,” according to Fortune Small Business, April 2006. Perhaps you’re not concerned with becoming a business giant, but you do want to join the millions of savvy business women who are starting their own companies. Regardless of gender, market studies, or venture capital, there are defining traits inherent in most entrepreneurs. Being your own boss and never punching a time clock sound like utopia, but the reality is entrepreneurship is hard work and not for everyone. These 10 Tips for Building a Career Your Way will help you determine if business ownership is your opportunity for success and wealth building.
Regardless of your industry or position, you have a brand. Each of us sells services, products, ideas, and opinions to colleagues, bosses, consumers, and clients. There is no "get out of brand free" card, according to my friend Kae Groshong Wagner. Every business has one. If a colleague introduces you at a networking event, your brand is the last part of this sentence: "I'd like you to meet Anne Deeter Gallaher, she's a ______." Recently, Sherry Christian, evening news anchor for WHP TV 21 in Harrisburg, introduced me as Anne Deeter Gallaher, marketing guru. That's my brand.
If you have something to sell, chances are high that women are your largest purchasers. As the Chief Purchasing Officers in businesses and homes,women are buying cars, trucks, computers, medical services, financial services, home improvement supplies, and investments; and they’re quite possibly doing it for more than one generation. The business is there; where are you? Don’t you want them to buy your brand?
Who said winning isn't everything? In addition to making sure our clients are well-positioned and highly visible, we don't mind garnering our own attention from time to time. And once we win with the client, based on our service and results, we want to win among our peers too. We're proud to put our name on every communications piece we do—from the smaller projects like media releases to the larger full-scale communications strategies—and when we have the time, we'll enter industry competitions to showcase our skills and communications excellence.
We are privileged to have an excellent client base who trust us to "tell their stories" to businesses, consumers, and the media. Because of the nature of public relations and marketing, one of our true competitive advantages is the passion we bring to every project we create, pitch, and market. Our clients are not job numbers or folder names in our Inboxes, they're business builders with stories behind every product and service they sell.
1. Know what your brand is before you rebrand.
2. Know what your clients value most about you—ask them.
3. Restrain yourself from changing brand elements that don't need to be changed—tag lines, logos, office décor, stationery package.
4. Concentrate on being well-positioned—determine where, when, and how often to be seen.
5. When you make the initial splash in public—make it big!
6. Be willing to invest in sending the best message possible into the marketplace—you will have to spend money.
7. Demonstrate to your clients that you are willing to do the very same t
hings that you ask them to do—invest in a new logo, redesign a stationery package, pitch story ideas, or venture into the social space.
8. Seek advice from non-branding professionals—those on the front line of your brand who would potentially buy your service.
9. Don't let your guard down and expect slack on your own rebranding—right down to the logo M&Ms. It all matters.
10. Pour every ounce of passion and belief into your rebranding—it's contagious and very effective in garnering attention, new clients, and engaging employees.