What are the challenges facing bank executives with social media and public relations? They work in a highly regulated industry but social media tools are powerful to connect with customers, build a brand online, and create an emotional connection with the community and customers. Anne shares some tips and stories about banks and organizations who are doing it right, and how to make sure it’s part of your marketing and communications strategy. We live in a world where “You are who Google says you are!” #BankSocial
To commemorate a few special occasions in my life, I’ve been gifted elegant bottles of champagnes and wines. I knew that the giver had spent time and thought in choosing what to give me, and I would carefully store these bottles in a safe place. In 2000, New York Times Tastings columnists Gaiter and Brecher decided that the last Saturday of February would be the day that people should gather with friends or family, celebrate simply or splendidly, and enjoy Open That Bottle Night. The premise is simple—life is too short to save special bottles of wine for special occasions. Life itself is a special occasion; friends are a special occasion; family is a special occasion. What are we waiting for?
Valentine’s Day is quickly approaching, and nothing says "I love you" like a well-chosen word. Unless it's one of these awesome gifts for writers!
I am a Millennial who recently graduated from college and moved to a brand new city one month after graduation. I worked for a few months as a waitress while I applied to a number of PR agencies and tried to meet new people. If you’re in college or thinking of making a career change, here are my 10 tips to help prepare you for life in public relations.
We are officially in political rhetoric season, and I’m fascinated by the candidates’ economic narratives on how we can shift our economy into high gear. One fact stands tall above the opinions as a powerful common denominator—everyone agrees we need more jobs. What we really need is more job creators—entrepreneurs, producers and big idea people. How do we achieve that? The rocket fuel for our economic growth, and for U. S. competitiveness, is to unleash the entrepreneurial potential in women.
Social media platforms like Twitter, Facebook, YouTube, and Instagram give music artists some powerful communication tools for branding, promotion, and public relations. To make sure that music labels, industry reporters, entertainment bloggers, and fans are benefitting from your content, here are 11 tips to help you hit high gear.
You always hear about how important internships are in college, and how companies want young people with experience. But what about high school? I never expected a high-school internship opportunity to be as beneficial as my time at Deeter Gallaher Group, and I couldn’t be more grateful that I learned so much. Even though it was a short five months, I feel more prepared for college from this experience than I do from any of my other high school classes.
In a world of digital, real-time conversations, every one of us is in public relations. We’re ambassadors for our companies, content creators, citizen journalists, and storytellers. We build our personal brands one post, one tweet, one picture at a time—without even realizing it. A hat tip to the 50-something executive who understands the power of social media and harnesses it to do “business at the speed of thought.” And a hat tip to the 20-something who digs through the trove of company information online to seize a job interview or business connection.
Building a business from scratch is hard work; and it’s even harder if you’re an On-Ramper—a person who took time off work to raise children, enjoy a sabbatical, or care for aging parents. At the age of 40 I started my business and one of the first, and smartest, things I did was assemble a personal board of advisors. To succeed in business, it’s important to be self-aware. That includes knowing that you don’t know, as my father always said.
I can’t overstate the principle of Be Prepared when you’re the voice of a company. With the advent of social media, every facet of running a business is now “on camera” and “on the record.” A casual remark at a picnic or an innocent tweet to a soon-to-be Michigan Wolverine football player can thrust you and your enterprise into print or into the Twitterstream in lightning speed. When the media comes calling or tweeting, having a sense of order and focus are critical. Here are 13 tips to help you be Game On when the media calls, tweets, or texts.
The Deeter Gallaher Group is committed to telling high gear stories and helping others connect the dots for business growth and success. Anne is presenting at the following events:
May 21: Women in High Gear New York City Book Launch at the Waldorf Astoria, 4-6 p.m. Reservations required.
May 23: Go Red for Women Luncheon at the Hotel Hershey, 10 a.m.-2 p.m.
June 4: Featured guest on Lancaster #LeadCentPA Chat, 2-3 p.m. EST.
June 11: Featured speaker on Women in High Gear at Harrisburg Business Women, 11:30 a.m.-1:30 p.m.
Please join Anne at one or more of these events and add to the conversation!
One of the proudest moments for any mother is to watch her children supporting each other and looking out for each other. As the mother of three sons, all of whom spent elementary through high school years on the wrestling mat, I have witnessed a few of these moments and one in particular has challenged me to reach high gear.
SoSlam: an 8-hour event that produced more than 9,700 tweets and more than 344 pictures! Here are my 11 takeaways that made it more than a good investment to attend #SoSlam. The efficiency and organization of @SMCKnox has truly made Knoxville a digital epicenter in the US!
For those of us who own businesses, taking an entire day off mid-week and traveling to Washington D.C. to spend time in meetings with Pennsylvania’s U.S. Senators, Congressmen, and the U.S. Chamber might not be scintillating, or even deemed productive. So why do it? I recognize the power of personal connections. With every vote, our elected officials determine policy, business regulations, Internet security, and even the safety and quality of our roads and bridges. Does it really matter what I think? Is there any hope to reclaim the “We the people” process? Yes.
In advance of Hurricane Sandy crashing into the East Coast, central Pennsylvania social media and media professionals created a hashtag to keep citizens safe, informed, and prepared for any outcome. Using #SandyCenPa on Twitter, ABC 27 news anchor Megan Healey led the tweetstream, which ultimately included all regional TV news media outlets, The Patriot-News, the Governor’s office, all regional utility companies, PA National Guard, area hospitals and colleges, municipalities and counties, and businesses.
Our Harrisburg Social Media Club has been active for two years now, and we have a diverse membership of entrepreneurs, media, academics, B2C, B2B, and the public sector. Why would business people, joined by the principle of If you get it, share it, want to spend time after work tweeting, Instagramming, and Facebooking with strangers? Is there any business value to this stuff? Isn’t Twitter inane chatter? With Facebook’s user base surpassing 1 billion, it’s inane to waste time discussing the communications heft of social media.
What’s holding women back in business? Is it a male-dominant C-suite? Is it resistant company culture? Is it, as former Yahoo CEO Carol Bartz declared, that women do not support other women? It was clear at The Wall Street Journal’s Women in the Economy Task Force, held this spring, that there is no universal answer to these questions. Charged with creating a Tool Kit for businesses to unlock the economic potential of women at work, the goal was also to harness the knowledge and capabilities of women to make the U.S. more competitive. With 53.6 percent of the U.S. labor force female, it’s an appropriate goal.
If you’re in business, you have a story to tell and customers waiting to hear it. Thanks to social media, sharing your news is easier than ever, but reaching out to the media with story pitches and ideas still requires professional protocol and a clear understanding of what reporters need. How can you attract the media’s attention and secure ink, mentions, or Internet space for your stories? Here are 5 reporters’ insights:
How we leverage the content we create is critical to any marketing strategy. If your strategy involves multi-channel media, you’ll be using a range of traditional and digital platforms to reach specific audiences. For influence and Google juice, one of the most powerful and persuasive tools is an opinion editorial.
The familiar proverb “The apple does not fall far from the tree” refers to parents and children, but I think it also has meaning for employees and employers. If you want to understand the culture of a company, watch and interact with the employees. What boards do they serve on, what organizations do they support, where do they spend their leisure time? High-performing, solution-driven, good-citizen companies attract high-performing, solution-driven, good-citizen employees. They create a framework for workers like Dan Kerr to thrive, and they afford them the freedom to give time, energy, and resources back to the community.
Helping women ramp up their businesses, not only to add jobs, but to increase profitability and financial independence, is one challenge I’m looking forward to discussing at The Wall Street Journal Women in the Economy Task Force, on April 30—May 2.
Powerful language is the soul of effective communication. It’s also the soul of successful marketing, business, and government. Remember “Mr. Gorbachev tear down this wall”? We cannot measure the global impact of those six words. What’s the secret to better writing? Two necessities: more reading and more writing. Both are unglamorous; but both are effective and productive. Before you hire a writing coach, put your reading and writing on steroids with these seven principles.
What’s the Return on You? For professional service providers, it’s imperative to speak the language of numbers to the accountants and business managers that run corporations. Many CFOs question the value of public relations, the power of a brand name, or the role of reputation management. They want to know one thing: Return on Investment.
In our rapid-fire, digital generation, content comes to us—faster and from more sources than ever before. Regardless of its origin—Twitter, Google Reader, The Wall Street Journal, or your favorite blog—information is still king and great books are still treasures. Whether you’re a Gen Y in your first job, an On-Ramper who’s re-entering the workforce after raising children, or an executive in high gear, these five literary and corporate standouts will challenge your thinking and drive your differentiation.
Reasons abound as to why the Susquehanna Valley is the ideal place to open your company’s doors or move your family. As seen on Smith Land & Improvement Corporation's Web site, here are 10 of our favorites. Voted fifth in “America’s Most Livable Cities” by Forbes and one of RelocateAmerica’s Top 100 Places to Live in 2010, the Harrisburg-Lebanon-Carlisle area boasts a cadre of knowledge workers along with high income growth and low cost of living, short commute times, low overall crime rates, and artistic and cultural opportunities.
The following article quote appeared in the March 14 edition of The Sunday Patriot-News. Gallaher agreed, saying, “I am not about quotas. I don’t want you to hire me because I am a woman. I want you to hire me because I can move the bottom line.”
What’s the first thing businesses can do to strengthen their marketing message? We need positivity. There is a dearth of positivity in the business community. The good news is that stories of business success and game changers will rise to the top like cream. One client shared a cartoon with me that depicts sheep heading off a cliff. One sheep is going in the opposite direction and saying, "Excusé moi. Excusé moi. Excusé moi." We need articles that tell the stories of businesses going against the tide. My clients are the countertrends to today’s business headlines.
Build “up” your network. Assemble a personal board of directors to tap for business advice. Look for trusted, well-respected C-level leaders who will help you formulate a strategy of progression to the corner office. If you are the leader of your professional network and are the most knowledgeable and experienced in your group, it’s time to enlarge the circle of influence. “Your success, not only in climbing the ladder but in building a leading company, is as strong as the people you can call upon, because these are the people who will advise you, help you out, and whom you can appoint to key positions in your company in the future. As you start to get up higher in the pyramid, you realize that your networking ability, and your worth to the entire network, is what provides the keys to the kingdom,” says Bill Swanson, CEO of Raytheon (There’s No Elevator to the Top, Ramakrishnan, p. 87).
“Women now own some 10.6 million firms—nearly half of the privately held businesses in the country, according to the Center for Women’s Business Research. And women’s companies tend to be more profitable than those run by men. In many ways the playing field is beginning to level for women who want to take those small companies and turn them into giants,” according to Fortune Small Business, April 2006. Perhaps you’re not concerned with becoming a business giant, but you do want to join the millions of savvy business women who are starting their own companies. Regardless of gender, market studies, or venture capital, there are defining traits inherent in most entrepreneurs. Being your own boss and never punching a time clock sound like utopia, but the reality is entrepreneurship is hard work and not for everyone. These 10 Tips for Building a Career Your Way will help you determine if business ownership is your opportunity for success and wealth building.
If you have something to sell, chances are high that women are your largest purchasers. As the Chief Purchasing Officers in businesses and homes,women are buying cars, trucks, computers, medical services, financial services, home improvement supplies, and investments; and they’re quite possibly doing it for more than one generation. The business is there; where are you? Don’t you want them to buy your brand?
Regardless of your industry or position, you have a brand. Each of us sells services, products, ideas, and opinions to colleagues, bosses, consumers, and clients. There is no "get out of brand free" card, according to my friend Kae Groshong Wagner. Every business has one. If a colleague introduces you at a networking event, your brand is the last part of this sentence: "I'd like you to meet Anne Deeter Gallaher, she's a ______." Recently, Sherry Christian, evening news anchor for WHP TV 21 in Harrisburg, introduced me as Anne Deeter Gallaher, marketing guru. That's my brand.