Storytelling in a Regulated Industry
Building a bank brand requires much more than deposits and loans, it requires powerful language and smart marketing. Deeter Gallaher Group has partnered with Centric Bank and CEO Patti Husic almost from their inception to strengthen and amplify their We Revolve Around You message. As marketing has evolved from one-way direct mail channels to interactive Twitter chats and electronic Shareholder Reviews, Centric Bank customers now receive their information on the screen of their choice.
As the only community bank headquartered in Harrisburg, Centric Bank is reaching the Millennials, women in business, entrepreneurs, and “makers” through targeted messages, sponsorships, online conversations, print, blog posts, and ads. Leveraging social media, Centric supports local businesses and customers, sharesbanking news, and informs the community of emergencies or safety concerns in real time.
The 52-page 2015 Annual Report, titled Community Matters, is filled with stories of people who are “powering the GDP.” The print and digital portfolio includes an infographic, yearly highlights, community investments, employee expansion, business growth, and trendlines. Using this report as a marketing tool, an investor relations story, and a community report card, Centric Bank is well-positioned for continued banking leadership.
The message of Centric Bank remains strong, clear, and unmistakable whether it’s shared online, through out-of-home-advertising, at an event, in an opinion editorial, at an awards ceremony in Harrisburg or New York City, or during a Memorial Day Parade. With every word and image, we earnestly support the brand, protect the reputation, and build trust among customers and the institution.