What’s holding women back in business? Is it a male-dominant C-suite? Is it resistant company culture? Is it, as former Yahoo CEO Carol Bartz declared, that women do not support other women? It was clear at The Wall Street Journal’s Women in the Economy Task Force, held this spring, that there is no universal answer to these questions. Charged with creating a Tool Kit for businesses to unlock the economic potential of women at work, the goal was also to harness the knowledge and capabilities of women to make the U.S. more competitive. With 53.6 percent of the U.S. labor force female, it’s an appropriate goal.
How we leverage the content we create is critical to any marketing strategy. If your strategy involves multi-channel media, you’ll be using a range of traditional and digital platforms to reach specific audiences. For influence and Google juice, one of the most powerful and persuasive tools is an opinion editorial.