How we leverage the content we create is critical to any marketing strategy. If your strategy involves multi-channel media, you’ll be using a range of traditional and digital platforms to reach specific audiences. For influence and Google juice, one of the most powerful and persuasive tools is an opinion editorial.
The familiar proverb “The apple does not fall far from the tree” refers to parents and children, but I think it also has meaning for employees and employers. If you want to understand the culture of a company, watch and interact with the employees. What boards do they serve on, what organizations do they support, where do they spend their leisure time? High-performing, solution-driven, good-citizen companies attract high-performing, solution-driven, good-citizen employees. They create a framework for workers like Dan Kerr to thrive, and they afford them the freedom to give time, energy, and resources back to the community.