5 Languages for Marketers
Marketers use different languages to reach our intended audiences. And we always need to focus on how we want the audience to receive our message. Here are 5 ways we can be sure our desired demographic is being reached using the marketing language they’ll respond to.
The Influence of a Powerful Network
Friendships, business networks, family relationships—you name it, chances are there is a line of connection to anything you may be seeking. Every encounter you experience can have a lasting and positive impression. It might even hold the key to a new adventure or career change.
Messiah College Panel: 5 Tips from the Real World
Abby Book, Career Coach for the Career and Professional Development Center at Messiah College, led a leadership panel in Hostetter Chapel on Messiah’s campus this month, and Anne Deeter Gallaher was joined by Jillian Williams, entrepreneur and owner of Bevrore; Amanda Lavis, attorney with Rhoads & Sinon; and Marcella Giovannetti, Program Director for Alcohol and Drug Education at Messiah College, to speak to #StudentsinHighGear.
Your Talent Is Your Future: 5 Tips to Attract and Keep the Best Workers
Millennials are the largest generation to enter the U.S. workforce, which brings new challenges and opportunities for business owners. These 18- to 35-year- olds are 69.2 million strong and wield a powerful voice. They are our future. But how do we recruit them and persuade them to work for us and bring their optimism and passion to our companies?
Honing in on your transferable skills
Anne Deeter Gallaher was interviewed by Cathy Hirko, editor for Central Penn Business Journal's Women in Leadership, and was asked to share some of her insight in taking the step from being a stay-at-home mom to starting and growing her own marketing business, and becoming a published author.
Every Day Is National Social Media Day: What’s in Your Digital Tattoo?
Finding the right social media marketing mix for small business to invest in, as well as understanding what your messages should be on disparate channels can be daunting—to the point of paralyzing for some businesses. But, the opportunities to tell your story, reach new audiences, and attract the attention of the media offers a competitive advantage with bottom-line impact.
Nashville Food Scene: Go-To Destinations
Nashville, Tennessee, is the home of country music, health care, and a booming real estate industry. In fact, one would think the skyline cranes are the new Tennessee state bird! What many people forget when referencing the Volunteer State Capital is the food scene. From hot chicken and fluffy biscuits at little-know roadside hideaways to haute cuisine in The Gulch, Nashville’s food is as vibrant as it is varied, reflecting the homey flavors of the South, as well as the innovation of some of America’s finest up-and-coming chefs.