Building a community bank’s brand requires much more than deposits and loans, it requires powerful language and smart marketing. Deeter Gallaher Group has partnered with Centric Bank and CEO Patti Husic almost from their inception in 2007 to strengthen and amplify their ‘We Revolve Around You’ message. As marketing has evolved from one-way direct mail channels to interactive Twitterviews, Facebook LIVE videos, and electronic Shareholder Reviews, Centric Bank customers now receive their information on the screens of their choice.
As the only community bank headquartered in Harrisburg, PA, Centric Bank is reaching Millennials, women in business, entrepreneurs, and “makers” through targeted messages, events, sponsorships, online conversations, print, blog posts, and digital ads. Leveraging social media for much more than marketing, Centric supports local businesses and customers, shares banking news, and informs the community of emergencies or safety concerns.
The 52-page 2015 Annual Report, titled Community Matters, is filled with stories of people who are “powering the GDP.” The print and digital portfolio includes an infographic, yearly highlights, community investments, employee expansion, business growth, and trendlines. Using this report as a marketing tool, an investor relations story, and a community report card, Centric Bank is well-positioned for continued banking leadership.
The message of Centric Bank remains strong, clear, and unmistakable whether it’s shared online, through out-of-home-advertising, at an event, in an opinion editorial, at an awards ceremony, or during a Memorial Day Parade. With every word and image, we earnestly support the brand, protect the reputation, and build trust among customers and the institution.
- Power of Private Banking - Doctor Centric Bank
- The New Face of Banking
- Centric Bank 2016 Annual Report