Deeter Gallaher Group
Building a community bank’s brand requires a deep understanding of the changing dynamic of financial services. With 85% of its customer base small businesses, Centric Bank is positioned as the leading community bank of choice for entrepreneurs, executives, and owners.
In every marketing and PR delivery, the Centric Bank team advocates for small business success and strengthens the job creators. Since 2008, Deeter Gallaher Group has partnered with Centric Bank and CEO Patti Husic to strengthen and amplify their ‘We Revolve Around You’ creed.
In a world where decisions are made at the speed of market, Centric Bank has made presence a priority. As the only Harrisburg-headquartered community bank in Pennsylvania, Centric is reaching Millennials, business women, entrepreneurs, and makers through targeted messages, events, sponsorships, awards, PR, video contests, and educating Gen Z on STEM in banking.
At Centric Bank, social media isn’t a push, it’s a conversation that champions local businesses and customers, shares banking opportunities, and informs the community of emergencies and safety concerns.
The 2018 Annual Report, titled Unlocking Capacity & Potential, comes to life in the stories of business owners who are expanding offices and infrastructure, reinvesting in research and innovation, and hiring their best teams. The 52-page print and digital portfolio highlights the bank’s American Banker Best Banks to Work For and CEO Patti Husic’s American Banker 25 Most Powerful Women in Banking recognitions. Using this report as a marketing tool, an investor relations story, and a community report card, Centric Bank is tapping new markets in Chester and Bucks counties with a fresh message.
Marshaling powerful words and striking images, Deeter Gallaher Group supports the brand, protects the reputation, and builds trust among customers and the institution. "We are fiercely protective of our clients and treat their reputation and brand as if it were our own," says Anne Deeter Gallaher.