Deeter Gallaher Group
Building a community bank’s brand requires a deep understanding of the changing dynamic of financial services. With 80% of its customer base small businesses, Centric Bank is positioned as the leading community bank of choice for entrepreneurs, executives, and owners. Since 2008, Deeter Gallaher Group has partnered with Centric Bank and CEO Patti Husic to strengthen and amplify their ‘We Revolve Around You’ creed.
In a post-COVID world defined by virtual workspaces, PPP loans, and concierge banking, Centric Bank is a financial lifeline. As the only Harrisburg-headquartered community bank in Pennsylvania, Centric is reaching a diverse customer base through targeted messages on social media, and through events, sponsorships, awards, PR, video contests, Facebook Live, DEI webinars, and community programs.
At Centric Bank, social media isn’t a push; it’s a conversation that champions local businesses and customers, shares bank news, educates the community on financing opportunities, and supports charities and organizations.
The 2020 Annual Report titled A Local Storyline, A Financial Lifeline describes a community bank that rose to the challenge of keeping Main Street open. Its pages come to life in the stories of business owners who are expanding offices and infrastructure, investing in technology, and hiring their best teams. The 56-page print and digital portfolio highlights the bank’s organic growth, relationship banking culture, community uplift, and banking from the heart COVID-19 response. The American Banker Best Banks to Work For and CEO Patti Husic’s American Banker Most Powerful Women in Banking recognitions are especially meaningful in a year of unordinary experiences.
Using this report as an investor relations story and a community report card, Centric Bank has demonstrated its purpose in the communities it calls home and reminds customers and shareholders why choosing the best banking partner can be the difference between open and closed. Marshaling powerful words and striking images, Deeter Gallaher Group supports the brand, protects the reputation, and builds trust among customers and stakeholders. “We are fiercely protective of our clients and treat their reputation and brand as if it were our own,” says Anne Deeter Gallaher.