“There is nothing sexy or glamorous about asking people to support the Salvation Army,” says Anne Deeter Gallaher, Chair of TSA Harrisburg. “We can’t give companies a coveted suite ticket to a college game, or VIP treatments at events. We don’t even serve alcohol at our fundraisers, but there is no mission or organization that rivals the community heart and heavy lifting of The Salvation Army Harrisburg.”
As part of the #TSAHBG Grand Opening and Community Celebration of their new Service & Worship Center in Harrisburg, PA, the organization welcomed world-renown White House Chef, combat veteran, motivational speaker, and healthy lifestyle advocate Chef Andre Rush. Chef Rush’s passion for helping young people make good choices and live healthier lives was contagious. Even the COVID-19 pandemic was not a match for the enthusiasm and gravitas of TSA’s 2020 guest!
For the past 20 years, the DGG team has supported organizations that stand in the gap for the underserved and the underknown. We believe a successful company is only as strong as the roots it has planted in its community, and we add our voice, talents, and resources to help others thrive.
Deeter Gallaher Group donated the following time and expertise to execute the TSA Grand Opening:
· Search and secure honoree
· News releases
· Media pitching, follow up, and communication
· In-studio interviews
· On-location interviews
· LIVE social media posting before, during, and after the event
· Crisis PR preparation scenarios
· Biography copy
· Photography
· Videography
· Media scheduling
· Guest talking points
· Media analytic report
· Gifts and signage for arrival
The Impact:
· 300-400 guests including sponsors, donors, staff, summer youth enrichment children and family members
· Chef Rush spoke to 60 kids in the SYE program along with their family members –125+ total
· Small group tours for sponsors and families
· Net income $92k
