Deeter Gallaher Group was hired in August 2021 by Strategic Consulting Partners (SCP), a full-scope management consulting firm headquartered in central PA, with specialties in Diversity, Equity, and Inclusion and strategic planning, to build a public relations program strategic to the business goals for SCP President & Founder Monica Gould.
DGG created a PR campaign to build brand awareness of services and position Monica Gould as a DEI subject matter expert and global consulting executive. DGG created storylines for news angles, media pitches, opinion editorial topics, and presentation topics, as well as used the power of dot-connecting to formally introduce Gould to central PA business leaders who could benefit her network and business. To round out the PR strategy, a heavy focus on social media was dynamic to strengthening SCP’s digital tattoo.
SCP’s PR liftoff included:
