“When boutique chocolatiers, artisan jewelers, trendy clothiers, and tea and coffee shops are flourishing, it demonstrates the power and potential of a good address in a walkable community,” says Rick Jordan III, President & CEO of Smith Land and Improvement Corporation. At an early morning live news interview in 2016, Richard E. Jordan II and Deeter Gallaher Group Owner Anne Deeter Gallaher noticed a group of women walking beneath West Shore Plaza’s covered promenade, and the idea for Healthy Neighbors Fest was born.
“We want to be a third place, a gathering spot for people to shop, eat, and exercise, says Jordan III. “And we are privileged to partner with some of Pennsylvania’s strongest health advocates and fitness enthusiasts as we transform our retail plaza into a community health asset.”
For two consecutive years, health and fitness partners joined retail tenants on-site to offer free health screenings, tips for healthy living, fitness sessions, the opportunity to donate blood, healthy food samples, games, and giveaways for every age. Deeter Gallaher Group planned the event, created content, executed a robust social media promotion calendar, and pitched Health Neighbors Fest to the media, resulting in stories and coverage from several outlets.
“We’ve been a shopping destination since 1954, and at 98% occupancy, we are proud to be home to small and women-owned businesses who have created strong brand experiences and deep neighborhood relationships,” says Jordan III.