We have put Cyber Monday on alert with the first-ever celebration of #BrickNMortarMonday, the antidote to clicks from a couch! Small business tenants are thriving across Smith Land & Improvement Corporation's properties and all three shopping Plazas celebrated Small Business Saturday on November 30 and extended the Shop Small festivities through December 2 with a new event called Brick and Mortar Monday.
Using social media channels, Deeter Gallaher Group
shared Shop Small content and secured Instagram Influencers at the West Shore Plaza and Neighbors & Smith to shop in advance of Small Business Saturday and showcase the offerings of the small business tenants.
News coverage combined with social media muscle led to 100 Instagram Stories highlighting #BrickNMortarMonday and #SmallBizSat, as well as Instagram Feed content and a 415% increase in total posts.