For those of us who own businesses, taking an entire day off mid-week and traveling to Washington D.C. to spend time in meetings with Pennsylvania’s U.S. Senators, Congressmen, and the U.S. Chamber might not be scintillating, or even deemed productive. So why do it? I recognize the power of personal connections. With every vote, our elected officials determine policy, business regulations, Internet security, and even the safety and quality of our roads and bridges. Does it really matter what I think? Is there any hope to reclaim the “We the people” process? Yes.
How we leverage the content we create is critical to any marketing strategy. If your strategy involves multi-channel media, you’ll be using a range of traditional and digital platforms to reach specific audiences. For influence and Google juice, one of the most powerful and persuasive tools is an opinion editorial.