In the absence of a conversation in the LB Smith Ford Lincoln showroom between a salesman and a customer, direct-to-fan (D2F) engagement is the most effective path to create, build, and sustain a community of fans and consumers.
Our Harrisburg Social Media Club has been active for two years now, and we have a diverse membership of entrepreneurs, media, academics, B2C, B2B, and the public sector. Why would business people, joined by the principle of If you get it, share it, want to spend time after work tweeting, Instagramming, and Facebooking with strangers? Is there any business value to this stuff? Isn’t Twitter inane chatter? With Facebook’s user base surpassing 1 billion, it’s inane to waste time discussing the communications heft of social media.