SoSlam: an 8-hour event that produced more than 9,700 tweets and more than 344 pictures! Here are my 11 takeaways that made it more than a good investment to attend #SoSlam. The efficiency and organization of @SMCKnox has truly made Knoxville a digital epicenter in the US!
CFOs are thinking about how to create shareholder value and shore up the bottom line. Your job is to explain how social media will help achieve both goals via better communication, investor relations, smart marketing investments, better returns, more referrals, more press, and stronger communities.
CFOs are thinking about how to create shareholder value. Your job is to tell them how social media will help with better communication, investor relations, wiser investments, better returns, more referrals, more press, and stronger communities. How can you better communicate social media intentions to your CFO or CEO? We explain.
There are 100 opinions on what percentage of social media should be in your 2011 marketing mix, but across every industry there’s one unified call for quantifiable ROI. We marketers know that Return on Investment and Return on Information depend on a company’s goals. While it may be difficult to measure the short-term effectiveness of a Twitter campaign in profitability terms (ROI), it’s no excuse not to pursue an initiative or forego measurements.