Powerful language is the soul of effective communication. It’s also the soul of successful marketing, business, and government. Remember “Mr. Gorbachev tear down this wall”? We cannot measure the global impact of those six words. What’s the secret to better writing? Two necessities: more reading and more writing. Both are unglamorous; but both are effective and productive. Before you hire a writing coach, put your reading and writing on steroids with these seven principles.
“16 Brilliant Business Minds on Twitter.” Written by @2morrowknight and Jim Thomas in a series titled Twitter Powerhouses, the authors share: “As we move deeper into this century, many want to know who some of the great business leaders of this millennium will be: whose work will empower the world, whose thoughts, freely shared in our new media, will be guides for other businesses, and whose legacies will inspire greatness. Each of the 16 people below more than qualify in this regard. They see business as a fascinating area where history and tradition meet new ideas and innovation. Indeed, they are dynamic examples of what is possible on the grand stage of the "New Global Economy.”