Posts tagged with "Digital Strategy"

Setting Boundaries: The 87 Rule Will Help

by Anne Deeter Gallaher

“My cell phone vibrated through my backpack. I glanced at the screen and decided to take the call. Stepping away from my husband and the throngs of people surrounding me, I immersed myself in a client conversation. Glancing sideways at my husband, I simultaneously promised to provide a solution for the client (which required another work call following the one I was already on). The absurdity of my decision to answer my phone at that moment haunts me as a constant reminder to set boundaries: I was standing at the foot of Mount Rushmore with my husband on our wedding anniversary trip!”

The Algorithm Changed Again?

by Monica Bishop Gallaher

Tips from a social media strategist on staying relevant in our every-changing social world.

TikTok 101: Breaking Down America’s Hottest Social App

by Monica Bishop Gallaher

You’ve heard of TikTok, but what you might not know is how to launch yourself and your brand on the hottest social media platform.

Universal Media-Analytics Partners with Deeter Gallaher Group to Launch New Podcast Series Titled GRIT & GRAVITAS

by Anne Deeter Gallaher

Universal Media-Analytics Inc., a media strategy, research, and buying industry leader headquartered in Mechanicsburg, PA, has partnered with the Deeter Gallaher Group LLC, a public relations, marketing, and digital media firm headquartered in Camp Hill, PA, to launch their podcast Grit & Gravitas: Savvy. Spirited. Stories of Success. 

Digital Goals for Small Business Owners in 2021

by Monica Bishop Gallaher

With the start of a new year comes the added excitement and pressure of developing fresh goals and resolutions. We often think about personal goals, even business goals, but have you ever considered your digital goals? I’m talking about your company’s social media channels, website, and Page 1 of Google. Check out my four resolutions to create a stronger digital presence in 2021.

Editing Is for Everyone

by Marisa S. Corser

From social media posts to letters and books, if you want to become a better writer you need to know how to edit. Whether you’re writing for business, schoolwork, or pleasure, here are five simple editing tips you can put to good use as soon as you finish reading this post.


by Monica Bishop Gallaher

Check out six tips to help you strengthen your LinkedIn profile and leverage your network in new, positive ways. 

5 Languages for Marketers

by Monica Bishop Gallaher

Marketers use different languages to reach our intended audiences. And we always need to focus on how we want the audience to receive our message. Here are 5 ways we can be sure our desired demographic is being reached using the marketing language they’ll respond to.